Since 2016
We didn't set out to build a brand.
We didn't set out to build a brand.
Just a shorter road to your kitchen.
The problem we saw
Milk was travelling further than it should.
By the time packaged milk reached most kitchens, it had passed through three or four hands and picked up additives to survive the journey. Small farmers, meanwhile, were paid a fraction of what their milk was worth.
- We collect directly from 120+ partner farms every dawn
- Farmers are paid within 24 hours, above market rate
- Products reach your door in under three hours from processing
How it moves
Udder to doorstep, in four steps.
01
4:00 AM — Collected
Farmers hand-milk and chill within minutes; our van does the rounds before sunrise.
02
5:30 AM — Tested
Every batch is checked for purity, fat content and freshness before it's accepted.
03
6:00 AM — Prepared
Milk is packed; dahi is set overnight; ghee is slow-churned in small batches.
04
7:00 AM — Delivered
Cold-chain vans complete every route before most kitchens have boiled their first cup.